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Black and white printed photographs of a young Rossana Rosado and a family portrait including Rossana in graduation attire, a man, and another woman, set against a black background.

Bronx

Attitude

“I wanted to recall the love, the brightness, the promise, the unity and the certainty I felt at that moment that a daughter of the Bronx would represent. The proof, that if one of us makes it, we all do.”

-From Bronx Attitude by Rossana Rosado

Two black and white Polaroid-style photographs featuring Rossana Rosado, with one where she is holding a phone to her ear and the other looking directly at the camera.

COMING SOON

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COMING SOON //

BRONX ATTITUDE

About

Open book with white pages on a black background. 
BY ROSSANA ROSADO
The Book

When you’re from The Bronx people perceive a certain toughness.  It is that Bronx Attitude that permeates this memoir. A childhood surrounded by family imbued the author with a sense of duty and empowerment that got this daughter of Puerto Rican parents through a journey in uncharted territory. From a college application process to internships and so many experiences that people in her family had not lived but expected from her. She writes about culture shock in college and lovely moments of identity and purpose which lead her to a 30-year career in New York media.

The reader is given a ringside seat to her challenges and victories as a young reporter covering City Hall during the Koch administration to her eventual promotion to the role of Publisher & CEO. Her career mirrored and coincided with the unprecedented growth in New York’s diverse Latino community.  From her Bronx childhood to a seat at the table in New York’s iconic boardrooms Rosado demonstrates how Latinas lead.

This memoir is a celebration of family, traditions, heritage and hard core New York City hustle.

COMING SOON
Vintage black and white photo of a street scene in The Bronx with parked cars, a large tree, and residential buildings in the background.
A woman standing on outdoor steps in front of a brick building, wearing a dark jacket and pants.
Black and white photo of a brick apartment building with a woman looking from a window, and a handwritten caption describing her as the matriarch smoking a cigarette from a porch at 1318 Wheeler Ave.
A black and white photo showing a group of people in a room, with three individuals in the foreground conversing. The man on the left is wearing religious attire and glasses, the woman in the middle has short hair and is wearing a scarf and a dark ou
Black and white photo of two women standing outside in front of city buildings and cars. One woman is wearing a striped dress, the other is in a graduation gown with a floral collar. The photo has a caption that reads: 'College graduation from Pace U
Two women, one young girl and one adult woman, standing on the front steps of a house with white siding. The adult woman has her hand on her face, and the young girl is smiling. The house has a small porch with a metal railing, a window on each side,
Four children standing outdoors near a brick building and chain-link fence, with leafless trees in the background. One girl in a coat is handing something to a woman, while another girl in a coat stands nearby. A young boy is also present, standing w
Black and white photo of a female graduate in cap and gown, flanked by two adults, outdoors with buildings in the background

about

Portrait of Rossana Rosado with short dark and gray hair, wearing a green top, in an indoor setting. Rossana Rosado is a journalist, writer, educator, and fierce champion of justice. Born and raised in The Bronx. 
The Author

Rossana Rosado is a journalist, writer, educator, and fierce champion of justice. Born and raised in The Bronx, her journalism career spanned over 30 years in New York media and included stints in radio, and television.

She was the first female Editor, and then Publisher & CEO of El Diario La Prensa, the oldest Spanish language newspaper in the country. As a young reporter she covered City Hall and wrote many stories about the challenges faced by Latino New Yorkers.

She has a Journalism degree from Pace University and master’s in criminal justice from John Jay College where she was Distinguished Lecturer, and taught courses in four NYS prisons. During her media career, she earned an Emmy Award, a STAR Award from the NY Women’s Agenda, and a Peabody Award for Journalism.

Presently she is a commissioner in New York State overseeing Criminal Justice Services. Previously, she served as New York’s Secretary of State. Her passions are leadership, justice, women and her family.

Black and white photo of two women, Titi Iris and Titi Delia, standing on front steps of a brick house. One woman is wearing a checkered coat, and the other is wearing a light-colored coat and glasses. Handwritten caption below reads: "The Titis! The
A black-and-white photo of three people sitting on a bed in a hotel room, smiling at the camera. An older woman on the left, a young man in the middle wearing a cap, and a young girl on the right.
A graduation ceremony at Pace University with three individuals in academic regalia on stage, one holding a diploma, and a large Pace banner in the background.
Black and white photo of a wedding party on the steps of a brick house, including the bride in a wedding dress, groom in a suit, and flower girls holding bouquets.
A woman in vintage dress and glasses standing on a porch, looking inside a house through a partially open door, with brick walls and outdoor light fixtures visible.
A black-and-white photo of four people smiling indoors, with two sitting and two standing behind them. The setting appears to be a cafe or restaurant with windows in the background.
Black and white photo of a woman greeting a dog on a sidewalk in an alleyway between brick buildings, with a caption about her childhood and her family dog.
A black-and-white photo of a man in a suit holding a baby dressed in white, taken indoors with a fireplace in the background.
A black-and-white photo of a woman with curly hair talking on a landline phone, wearing a pearl necklace, with a caption reading 'Me on the Metro desk at El Diario circa 1984.'

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